Ali Brady is the pen name for books co-written by myself, and my BFF, Bradeigh Godfrey. While our books are published by a traditional Big 5 Publishing company (Berkley, an imprint of Penguin Random House), much of the marketing and publicity falls on our shoulders. So we are the clients, the creatives and the talent for our social media accounts.
What do you do when you have eight weeks to get as many people to read and review your book before it comes out? Create and promote a “Sisterhood of the Traveling Arc” program!
Many readers don’t realize that Ali Brady is actually two people. Once they find out, they always want to know the story behind our “meet cute.”
How do you build a brand and grow readership before your book comes out? We launched a monthly Instagram series where we invited author friends to talk about topics relevant to our new book. This was one of our most popular episodes…
How it all began…